Minggu, 12 Februari 2012

Trust Seal - 10 Juicy Ways To Make Your Website Sell Like Crazy


Author: Lee Cusano

Trust seal - Do you have a site that makes some money but not nearly as much as it could? First you want to make sure you are selling a product that people actually WANT.

If you know you have a winning or proven product it may be just a matter of tweaking the appearance and even the headline. Changing or improving obvious things like these can make a BIG difference.

Just as an automobile needs FUEL and SPARK to run your site needs targeted traffic (fuel) and well-written ad copy (spark) that converts visitors into customers to have a website that sells like crazy.

Here is a list of 10 standard and time-proven techniques for improving your online sales profits.

1. TRUST SEAL – it takes many things to instill trust. A “trust seal” near or on the order form has proven to increase orders on many websites by 13% - 16% and higher. Many commerce sites even display multiple trust seals.

2. LOSS LEADERS – here is an age-old sales technique. The idea is to sell a LOW-COST, front end product known as a “loss leader” to break the ice. It works because it is low-risk.

Getting new customers is the hardest part of marketing. Reselling to existing customers is much easier. Offering cold prospects something of tremendous value at an easy, NO-RISK price gives your product a built in trust seal effect.

3. JUICY HEADLINE – just as changing the title of a book can make a world of difference in sales, the right headline can get a web page read much more often. People scan advertising. If they find something of interest they will stop and read.

4. FONTS & COLORS – the right font and color make headlines more appealing and ad copy easier to read. Some say Tahoma makes the best font for headlines and that Ariel is the easiest to read for ad copy. A darker red has been reported to be the best color for headlines normally. Of course, it also depends on the type of NICHE you have.

5. COMPELLING AD COPY – when you can speak with enthusiasm, authority and show rock-solid proof as well, you create believability (trust) in your readers and compel them to action. Stress benefits, illustrate with a small story, use exciting, benefit laden, sub-heads to keep visitors interested.

6. TESTIMONIALS – as your sales increase so will your testimonies. Offer incentives for positive feedback from customers to collect testimonials faster. Use them throughout your sales letter and next to your order form or on your order page. Testimonials act like trust seals.

7. GUARANTEE – take away risk and instill more trust. Display your guarantee near or on the order form and/or mention it again in the order form ad copy. Guarantees can be stronger than a trust seal.

8. BONUSES FOR ACTION – always ask for the order. The reader needs to know what to do next. Give them an incentive to get them to make that decision and order right now.

9. BUILD YOUR LIST – Following up builds trust. Give something for free (a special report, a 5 or 7-day e-course, free sample, etc.) to capture a visitor’s name and e-mail. 48% of all sales people never follow up and 80% of all sales are made on the fifth to twelfth contact.

98% of the people that visit the average website leave without doing anything. Capture as many of those 98%ers as you can for another chance. If you don’t grow a list your business will always be at the starting gate. Always strive to get either a LEAD or an ORDER.

10. USE AFFILIATES – increase your sales by getting help selling your products. Offer prospects and customers a chance to make money too. A small army of affiliates can increase your sales and they can help grow your mailing list faster.

Lee Cusano has been in marketing since 1995 and has been online since 2004. He also offers a Trust Seal resource with a built-in affiliate program as well. Try it Free for 30-Days by clicking here: 

Don't Make These Common 4 Affiliate Mistakes!

Myths concerning affiliate marketing are appealing and attractive.  People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight.  Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.

It is true enough that affiliate marketing is financially rewarding.  People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed.  Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances.  Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.

Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business.  There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing.  They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them.  And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.

What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen?  Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs.  Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it.  It is also about knowing the market and the customers at hand.

Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it.  It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count.  The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business.  This refers to the affiliate’s knowledge of search engines in particular.

Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines.  What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely.  This way, he is able to know what to do in connection with building a better website to ultimately use for his business.

The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand.  The best way to battle this mistake is to provide good content hand-in-hand with such banners.  It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.

The third is that there are affiliates who make the mistake of promoting only one product.  Consequently, customers are not given enough options to choose from.  There is also the risk of generating fewer sales as compared to having more options for customers ponder about.  It is always better to give them a few better alternatives than to give them only one.

The fourth is that there are affiliates who make the mistake of promoting too many products.  As a result, customers are confused and end up beyond making a choice.  It is perhaps good to give them only the best choices.  This is because it is ultimately up to them to judge which one is the best for them to patronize.

All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in.  Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.

http://www.freearticleblog.com/affiliate-marketing-articles/

Creating Multiple Streams of Affiliate Marketing Income

Have you ever heard or read the phrase “multiple streams of income” before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income.

There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have? Through this, you can determine the kind of business where can possibly excel.

Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family. Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.

That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge. Why don’t you join affiliate marketing business to help you gain extra income out of your own website?

Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.

Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site.

In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from.  Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program.

However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.

You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.

Lastly, just remember the adage that says “Don’t put all your eggs in one basket.” So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes. 


http://www.freearticleblog.com/affiliate-marketing-articles/

3 Necessary Tools for the High Rolling Affiliate Marketer

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.

Important Tool #2: Incentives

Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.

Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.


http://www.freearticleblog.com/affiliate-marketing-articles/

Traffic Siphon Review - How to Increase Website Traffic with this System?

Do you want to learn how to increase website traffic with the Traffic Siphon System? This course is designed to help anyone start generating thousands of unique visitors within a couple of days of using the techniques to any site or blog that they want to target. The main concept is to be able to create many high quality back links to the targeted websites, and doing so is actually easier than what most other coaches are teaching when you use this system.

How Does Traffic Siphon Actually Work?


The owners of this course have used several methods to prove that back-linking is the best way to get the most free and targeted traffic to your websites, and this is a very good technique to use for any sort of marketing online. It has proven to work for affiliate marketers, home business owners and niche marketers to enhance their site traffic and boost their profits.

Who Created the Traffic Siphon Guide and Should You Really Learn From It?


This is a completely unique traffic generation system created by Andrew X and George Brown, both of whom have many years of Internet marketing experience and created many industry changing products before. One of the key differences with this system as compared to others is that Traffic Siphon requires much less manual SEO work and setting up campaigns with many hours like what is usually taught in other traffic generation courses.

Why Should You Get Traffic Siphon?


Instead, it relies on a couple of simple yet effective tips that can quickly boost the amount of traffic received on any site and making money from it. Of course, having the skill to drive huge amounts of targeted traffic fast is a very essential skill that every online marketer needs to have in order to sustain their business profits. It is only after a continuous traffic stream has been created can the business truly generate passive income and if this is what you want, I would highly recommend you to take a look at Traffic Siphon.

by Antton Straton

source :  http://www.goarticles.com/cgi-bin/showa.cgi?C=3337923

Can you Earn Advertising Profits from Home?

These there is a lot of talk on the internet about people making a living online advertising products and services. While to some this may seem like the most ideal way to earn a living to others, that is people actually doing it is no different than any real job.

The truth is that you can earn advertising profits from home but just like anything in life it takes a lot of planning and the dedication to work hard and execute that plan. So to those that are interested in starting an advertising business this goal is not out of reach but you do have to do some research in order to make sure your investment pays off.

The first step is to really understand what this business is about and where and how you can enter the market. The way that advertising from home works is that you work for yourself as an affiliate marketer earning commissions from programs that you promote.

So where does the advertising come into play? The advertising that you have to do involves placing ads in search engines or directly on to related websites to promote your products. Now this can be a very expensive endeavor so you need to understand how to do this efficiently.

The trick to advertising profits from home is to look for openings in the market place. An opening is finding a search term that relates to the product you chose to promote that does not have a lot of competition from other advertisers.

What this means for you is that you are going to get a lot of traffic to your offer for not a lot of money. In this scenario you really do stand to make the most money possible. These opportunities are not easy to find because you have to understand that every marketer out there is trying to do the exact same thing as you, so it really helps to be creative and think outside the box when doing this.

The other element to learning how to earn Advertising Profits from Home is to choose your products carefully. You do not want to tarnish your reputation by promoting substandard items because that will ultimately hurt your sales in the long run.

The idea here is to create a long term sustainable business that can bring you in an income for a long time to come. So while you might be lured by the prospect of quick money do not go for it as it will only hurt you in the end.

Not to mention that when you promote quality products you simply earn more commissions because customers understand that they are getting a product of value and something that they actually need or really want. And after all this is the whole point of learning how to earn advertising profits from home.

Another option that you have when really trying to build a long term business is to focus on building one website that brings in the majority of your income. In this sense you do kind of abandon the advertising profits from home model because you rely on organic traffic that you do not have to pay for which is definitely worth looking into because it allows you to save money.

As it stands all these are viable options for starting an online business and your best approach is to do as much research as possible before diving in to protect your profits and chance of success.

by Steve A

source : http://www.goarticles.com/cgi-bin/showa.cgi?C=3340333

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